MetaKeys Overview

In order to leverage data from multiple sources and turn it into actionable information, MetaCX relies on MetaKeys.

MetaKeys provide a way to standardize and store an endless number of data points. Because every business system uses different naming conventions, it’s necessary to have an authoritative identifier for things like

  • CompanyID
  • FirstName
  • Email, etc.

By normalizing data sourced from multiple systems, you can gain a complete understanding of the actions your customers are taking across every customer touchpoint. 

An Alternate Key, or AltKey, is an identifier from one of your business systems. For example, the ID that your CRM system uses to identify your customers is an AltKey.

Within MetaCX, you will map AltKeys to MetaKeys when creating a Signal. 

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